Successful entrepreneurs and franchise executives with over 75 years combined experience, our founders have seen how predictable wealth can be within a structured business model. They have helped countless people become franchise owners and witnessed the lifestyle changes that result – big homes, luxury cars, swimming pools, college funds, summer homes, retirement savings, and family vacations. Our founders saw firsthand how franchising can be a proven path to realizing the American dream.
They also learned the hard way that not everyone has good intentions. Some of the people our founders helped became selfish with their newfound wealth. In 2019, a group of them changed everything. They stole customers, trade secrets, and the business system that had taken over a decade to build. Their actions left our founders with an unsustainable business and no funds to pursue justice. As easy as it would have been to quit, our founders chose a different path. They were determined to carry the business forward on a new foundation built upon the lesson they had learned:
“If we’re not better together, we shouldn’t be together at all.”
When COVID hit and BLM protests inflamed our nation, our founders were enlightened with a new appreciation of the systemic inequities that had deprived generations. They wondered if they could leverage their franchise experience to make a change. If building a business also builds wealth, why couldn’t franchise opportunities be redesigned to be more inclusive?
Traditionally, franchise opportunities have been made available to those with access to capital, and lots of it – cash in the bank, high net worth, and deep financial pockets. Our founders envision a world where these social and economic barriers are removed and everyone has equal opportunity to generate wealth from building a franchised business, regardless of financial means. They see unlimited potential in a reformed franchise model as a solution to closing the wealth gap and achieving racial wealth equality.
Most recently, Better Together Brands was selected for the 2022 Rally Social Enterprise Accelerator, a world renowned social innovation program developed to solve pressing community issues, made possible by the Central Florida Foundation. Our founders look forward to partnering with aligned groups and organizations within the Rally community to create positive social change in Orange County, Florida and beyond.
Everything really does happen for a reason. Who are you #BetterTogether with today?
Paul & Debbie